BACHELOR OF ART IN GRAPHIC DESIGN (ADVERTISING)

Course Description

The Bachelor of Arts (Hons) in Graphic Design (Advertising) is a comprehensive 3-year programme designed to teach students effective visual communication through design. Covering essential topics like logos, layouts, and design principles, the course prepares students to create aesthetically pleasing designs that communicate messages effectively. It also focuses on adapting design work for the digital realm, ensuring that students are ready for the industry's current demands.

Students are graded based on assignments (30%), projects and presentations (30%), and a final project portfolio (40%).

Course Training and Practical

To enhance the learning experience and prepare students for the industry, our Graphic Design degree is incorporated with comprehensive training and practical methods, such as:

• Hands-on Workshops
• Design Challenges
• Industry Collaboration
• Portfolio Development
• Critique Sessions
• Guest Lectures
• Field Trips

Year 1

• History of Design
• Fundamentals of Digital Arts
• Creative Studies
• Basic Drawing
• Design Fundamental
• Digital Illustration
• Digital Drawing
• Creative Typography
• Digital Photography
• Colour Studies
•  

Year 2

• Consumer Behaviour
• Creative Copywriting
• Branding Design
• Layout and Composition
• Computer Graphic, Visualisation and Animation
• Digital Advertising
• Project Management
• Advertising Campaigns
• Graphic Design Theory and Practice
• Content Development & Entrepreneurship
• Advertising Ethics
• Advertising Analytics
•  

Year 3

• Media Planning and Buying
• Advertising Design
• Art Direction
• Project 1 (Proposal)
• Project 2 (Final Project)
• Industrial Training

* 3 YEARS Student Pass / Visa processing fee RM 4300.00 (Processing Fee RM 1,500.00+ EMGS Fee RM 2,800.00) NB: Fee is paid to EMGS (non-refundable) via University of Cyberjaya

* Passport-size photo (jpeg file, 217pixel X 280pixel, WHITE background – size 3.5cm X 4.5cm)

* Photocopy of passport (ALL pages including blank pages. Passport copy should be clear and printed on single-sided A4 paper).(Please ensure that your passport has a validity of at least 24 months from intake date)

*Certified true copies of all academic qualifications

* EMGS Health declaration form

* English Language Certificate – Proficiency in English is a prerequisite for admission. The minimum accepted English language test scores for the Student Pass application are IELTS 5.0, TOEFL 550, or equivalent. The accepted English language tests are:

• PTE Academic (Pearson Test of English)
• IELTS (International English Language Testing System)
• TOEFL (Test of English as a Foreign Language)
• CAE (Cambridge English: Advanced)
• CPE (Cambridge English: Proficiency)
• MUET (Malaysian University English Test)

Other Important Documents

• English translations of all documents

* For applicants transferring from other institutions in Malaysia – A copy of Release Letter, including attendance & academic record and visa cancellation letter with an acknowledgement from EMGS/Immigration

* For applicants financed by scholarship/sponsorship/study loan – An original copy of Sponsorship letter

* For applicants graduating from high schools – A photocopy of School Leaving Certificate

* For applicants with names spelt differently in academic transcripts and documents – Statutory Declaration confirming the identity

* For applicants above 23 years old, required by the Malaysian Immigration Dept. -Resume/Character Reference Letter

* For applicants from Sudan – No Objection Certificate (NOC)

* For expatriates residing out of the country of origin – A photocopy of your Resident Pass