BACHELOR OF BUSINESS (HONOURS) IN INTERNATIONAL BUSINESS AND MARKETING

Step into the world of global business and marketing with Taylor’s Bachelor of Business (Hons) in International Business and Marketing. This degree equips you with practical skills, international perspectives, and the confidence to work across borders. You will learn to think critically, communicate effectively, and solve real-world problems—preparing you to support businesses in strategy, branding, and market growth on a global scale.

Duration

3-year

Study options

Full Time Only

In this programme, you will build a strong foundation in business principles while developing specialised skills in international marketing. You will learn how to navigate global markets, understand diverse customer segments, and adapt marketing strategies across cultural contexts. The curriculum also trains you to conduct market research, analyse consumer behaviour, and create strategic marketing plans that meet real-world business needs. By focusing on both business fundamentals and cross-cultural marketing techniques, this degree prepares you to connect with international audiences and thrive in today’s competitive global landscape.

Primary Major

This component consists of Common Core subjects, which are common modules that provides the fundamental knowledge of the discipline.

Common Core

Year 1

• Accounting for Non-Specialists
• Introduction to Management 
• Business Economics
• Principles of Marketing
• Introduction to Finance
• Quantitative Methods for Business
• Human Resource Management

Year 2

• Understanding Entrepreneurialism
• Introduction to International Business
• Consumer Behaviour
• Marketing Analytics
• International Finance 
• Integrated Marketing Communications
• Export Practices and Management
• Transnational Management
• International Economic Theory and Policy
• Interactive and Digital Marketing

Year 3

• Strategic Management
• International Trade and Multinational Business
• Services Marketing
• Strategic Marketing Capstone Project
• Entrepreneurship Accelerator Project I
• Internship/Industry Immersion 
• International Business Issues and Policies 
• International Marketing
• Entrepreneurship Accelerator Project II
• Contemporary Issues in Marketing

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

University Core

The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

• Penghayatan Etika dan Peradaban/ Bahasa Melayu Komunikasi 2
• Falsafah dan Isu Semasa
• Emotional Intelligence in Action
• Kursus Integriti Dan Antirasuah
• Social Innovation Project

Note: 

1. Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
2. All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
    

Prerequisites:

SPM/ O-Level with Pre-U/ Foundation

Pass SPM/ O-Level or equivalent to 5 credits (including a pass in Mathematics and English) for an entry with pre-university/ foundation qualification (except for UEC).

SPM / O-Level with Diploma

Pass SPM / O-Level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification.

Note: All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Entry Pathway

Taylor’s Foundation

Pass any Taylor's Foundation programme with a minimum CGPA of 2.00

Taylor's Diploma

Pass any Taylor's Diploma programme with a minimum CGPA of 2.00

Sijil Tinggi Persekolahan Malaysia (STPM)

Minimum CC 

A Level

Minimum DD

AUSMAT (SACEi) 

Minimum ATAR 60

Canadian Pre-University (CPU)

Average of 60% or above in 6 subjects

International Baccalaureate (IB)

Minimum 24 points in 6 subjects

Unified Examination Certificate (UEC)

A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English. Candidates without a Pass in UEC Mathematics and English may be admitted if the candidate has a Pass in Mathematics and English at SPM or equivalent

Monash University Foundation Year (MUFY)

Overall 50%

Other Equivalent Qualifications

1. Pass Business Foundation from any other HEI

HSC (Yr 12), New South Wales with min. average 60% in 5 subjects

1. Pass MOHE Matriculation with min. CGPA 2.00
2. Pass Foundation (in other field) from other institutions recognised by MoHE
3. Pass DIB or Diploma in other field from other institutions recognised by MoHE
4. Other equivalent qualification recognised by Malaysian Government
5. Application via APEL A is allowed

Notes: 

1. Candidates without a pass in Mathematics and English at SPM level or its equivalent may be admitted if the STPM / Matriculation / Foundation / Diploma programme contains subjects in Mathematics and English that are equivalent and achieved higher at SPM level.
2. Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.
3. All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the Admissions Department.

English Requirements

LOCAL STUDENTS

MUET/IELTS/TOEFL/UEC

Pass English

Taylor's EET

Overall Score 5.0

Taylor's IEN

Level 2 - Grade C

Pre-U / Diploma

Completed Pre-U / Diploma that was conducted in English

Cambridge English / ELS

the minimum score varies by programme

INTERNATIONAL STUDENTS

MUET

Band 3

IELTS 

Minimum band 4.0

CEFR

Low B2

Pre-U / Diploma

Completed Pre-U / Diploma that was conducted in English

Cambridge English / ELS

the minimum score varies by programme

Notes: 

• International students may join IEN preparatory course and achieve the IELTS score.
• All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

STUDENT PASS / VISA REQUIREMENTS (INTERNATIONAL STUDENTS)

All international students who plan to study full-time in Malaysia are required to obtain a Student Pass (Student Visa) before starting their studies.

• You must receive an official Offer Letter from the university before applying for a student pass

• The university will submit your Student Pass application through Education Malaysia Global Services (EMGS) on your behalf

• A Visa Approval Letter (VAL / eVAL) is required before travelling to Malaysia

• Studying on a tourist or social visit visa is not permitted

• Your passport must be valid for at least 18 months from your intended intake date

• Visa processing time depends on EMGS and Malaysian Immigration approval

• After arriving in Malaysia, all students must complete a medical check-up at an EMGS-registered clinic

• Your Student Pass will be issued only after medical clearance and document verification

• Continuing students must renew their Student Pass before it expires

DOCUMENTS REQUIRED FOR STUDENT PASS APPLICATION

The following documents are commonly required for all international students:

• Valid passport (clear scanned copy of all pages, including blank pages)

• Passport-size photograph with a white background

• Official Offer Letter from the university

• Academic certificates and transcripts related to your programme

• English language proficiency certificate (IELTS / TOEFL or equivalent), if required

• Proof of acceptance or tuition fee payment (if requested by the university)

• Student Pass / Visa processing fee as determined by EMGS

• Completed EMGS Health Declaration Form (if applicable)

Please note: All documents not originally in English must be submitted together with certified English translations.

ADDITIONAL DOCUMENTS (IF APPLICABLE)

Some students may be asked to provide extra documents depending on their situation:

• Release Letter and Visa Cancellation Letter (for students transferring from another institution in Malaysia)

• School Leaving Certificate (for foundation or diploma applicants)

• Sponsorship or Scholarship Letter (if your studies are funded)

• Proof of financial support to cover tuition fees and living expenses

• Statutory Declaration (if there are name differences across documents)

• Resume or Character Reference Letter (commonly required for applicants above 23 years old)

• Police Clearance Certificate (if requested by EMGS or embassy authorities)

• Copy of previous Malaysian visa or Resident Pass (if applicable)

AFTER ARRIVING IN MALAYSIA

Once you arrive in Malaysia, you will need to:

• Complete a medical examination at an EMGS-approved clinic

• Submit your passport for Student Pass endorsement

• Receive a temporary Special Pass (if applicable) while your Student Pass is being processed

• Collect your Student Pass and complete university registration

IMPORTANT REMINDERS

• Student Pass requirements are set by Malaysian Immigration and EMGS and may vary by nationality
• The university’s International Office will guide you through each step of the process
• Students are strongly advised to prepare documents at least 2–3 months before intake
• Requirements may change, so always follow the latest instructions provided by the university