DIPLOMA IN PUBLIC RELATIONS & ENTERTAINMENT MANAGEMENT

About the Course

The Diploma in Public Relations program  is delivered with a strong practical emphasis on entertainment management and public relations. In this modern era, public relations is one of the key requirements of most companies and organizations. At the same time, the entertainment business is growing worldwide in the accessibility, quantity, quality and production of all popular music and events. This programme integrates knowledge and skills in public relations and entertainments with the students ability and natural talent. These elements are necessary to manage artistes through out the production of press releases, video clips, contracts, and event booking schedules. To keep pace with the rapid changes in the industry, a solid foundation in communications theory is blended with practical, hands-on-work experience including field placement of entertainment talents in public environments.

Duration
2 1/2 years

Courses Offered

Year One

• Introduction to Public Relations
• Writing Skills for Public Relations
• Introduction to Corporate Communications
• Advertising and Promotion

Year Two

• Ethics in Public Relations
• Mandarin
• Public Relations Marketing
• Cross Cultural Communication

Year Three

• Event Practices in Public Relations
• Business Law
• Industrial Training

Career Prospects

• Media Relations
• Production Music Manager
• Performance Promotions Manager

Entry Requirements

1. A pass in SPM or its equivalent, with a minimum of 3 credits in any subject, including English;
   OR
2. A pass in Sijil Tinggi Persekolahan Malaysia (STPM) or its equivalent, with a minimum of Grade C (GP 2.00) in any subject and a credit in English at SPM or its equivalent;
   OR
3. A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Maqbul and a credit in English at SPM or its equivalent;
   OR
4. A pass in SKM Level 3 and pass SPM with a credit in English;
   OR
5. A Certificate or its equivalent and a credit in English at SPM or its equivalent;
   OR
6. A Certificate in Media and Communication or its equivalent.

English Competency Requirement (International Student):

Test of English as a Foreign Language (TOEFL) score of 500 OR International English Language Testing System (IELTS) score of 5.0 OR its equivalent is required. If a student does not meet this requirement, HEPs must offer English proficiency courses to ensure that the student’s proficiency is sufficient to meet the needs of the programme. This is normally conducted through an assessment process.

STUDENT PASS / VISA REQUIREMENTS (INTERNATIONAL STUDENTS)

All international students who plan to study full-time in Malaysia are required to obtain a Student Pass (Student Visa) before starting their studies.

• You must receive an official Offer Letter from the university before applying for a student pass

• The university will submit your Student Pass application through Education Malaysia Global Services (EMGS) on your behalf

• A Visa Approval Letter (VAL / eVAL) is required before travelling to Malaysia

• Studying on a tourist or social visit visa is not permitted

• Your passport must be valid for at least 18 months from your intended intake date

• Visa processing time depends on EMGS and Malaysian Immigration approval

• After arriving in Malaysia, all students must complete a medical check-up at an EMGS-registered clinic

• Your Student Pass will be issued only after medical clearance and document verification

• Continuing students must renew their Student Pass before it expires

DOCUMENTS REQUIRED FOR STUDENT PASS APPLICATION

The following documents are commonly required for all international students:

• Valid passport (clear scanned copy of all pages, including blank pages)

• Passport-size photograph with a white background

• Official Offer Letter from the university

• Academic certificates and transcripts related to your programme

• English language proficiency certificate (IELTS / TOEFL or equivalent), if required

• Proof of acceptance or tuition fee payment (if requested by the university)

• Student Pass / Visa processing fee as determined by EMGS

• Completed EMGS Health Declaration Form (if applicable)

Please note: All documents not originally in English must be submitted together with certified English translations.

ADDITIONAL DOCUMENTS (IF APPLICABLE)

Some students may be asked to provide extra documents depending on their situation:

• Release Letter and Visa Cancellation Letter (for students transferring from another institution in Malaysia)

• School Leaving Certificate (for foundation or diploma applicants)

• Sponsorship or Scholarship Letter (if your studies are funded)

• Proof of financial support to cover tuition fees and living expenses

• Statutory Declaration (if there are name differences across documents)

• Resume or Character Reference Letter (commonly required for applicants above 23 years old)

• Police Clearance Certificate (if requested by EMGS or embassy authorities)

• Copy of previous Malaysian visa or Resident Pass (if applicable)

AFTER ARRIVING IN MALAYSIA

Once you arrive in Malaysia, you will need to:

• Complete a medical examination at an EMGS-approved clinic

• Submit your passport for Student Pass endorsement

• Receive a temporary Special Pass (if applicable) while your Student Pass is being processed

• Collect your Student Pass and complete university registration

IMPORTANT REMINDERS

• Student Pass requirements are set by Malaysian Immigration and EMGS and may vary by nationality
• The university’s International Office will guide you through each step of the process
• Students are strongly advised to prepare documents at least 2–3 months before intake
• Requirements may change, so always follow the latest instructions provided by the university