BACHELOR OF BUSINESS ADMINISTRATION (BBA)

Programme Overview

The Bachelor of Business Administration (Honours) empowers students to shape a better future through the dynamic world of business. This programme is designed to develop forward-thinking professionals who are ready to lead, innovate, and solve real-world challenges in today’s competitive business environment.

Students gain a strong foundation across key business disciplines while benefiting from hands-on learning through industry-related and social impact projects. This practical exposure not only enhances business knowledge but also builds critical leadership, communication, and strategic decision-making skills—giving graduates a clear advantage in the job market.

Upon completion, graduates emerge as confident, versatile professionals equipped with highly sought-after skills valued by employers and the wider community. Career opportunities span a wide range of industries, including administrative officer, bank officer, public administrator, and other business-related roles.

Programme Majorings

1.  Major in Artificial Intelligence
2.  Major in Business Analytics
3.  Major in Digital Marketing
4.  Major in Financial Technology
5.  Major in Sales Management
6.  Major in Social Media

Programme Courses

MPU / University Courses

• Penghayatan Etika dan Peradaban
• Falsafah dan Isu Semasa
• Bahasa Melayu Komunikasi II
• Thinking Skills
• Bahasa Kebangsaan A
• Community Engagement and Volunteering
• Professional Event Management

Core Courses

• Public Speaking 1
• Public Speaking 2
• Volunteerism and Service Learning
• Entrepreneurship and Innovation
• Corporate Social Policy
• Principles of Management
• Principles of Finance
• Principles of Marketing
• Principles of Microeconomics
• Principles of Macroeconomics
• Organizational Behaviour
• Principles of Accounting
• Management Information Systems
• Financial Management
• Business Mathematics
• Project Management
• Human Resource Management
• Business Law
• Strategic Management
• Business Statistics

Specialization

• International Business
• Cost and Management Accounting
• Problem Solving & Decision Making
• Production and Operations Management
• Financial Accounting
• Marketing Management
• Cross Cultural Management
• Social Entrepreneurship
• Retailing Management
• Strategic Entrepreneurship

Elective Courses

Choose any FOUR (12 Credits)

• FinTech and Crowdfunding
• Digital Revolution
• Case Study and Project Management
• Consumer Behaviour & Social Media
• Negotiation and Conflict Management
• Entrepreneurial Culture and Behaviour

Internship / Professional Practice

• Internship for Business Administration

Career Opportunities

Graduates of the Bachelor of Business Administration (Honours) can pursue a wide range of exciting and in-demand careers across multiple industries, including:

Human Resources Executive / Manager
Lead talent strategies by managing employee relations, performance development, organisational culture, and workforce planning to drive business success.

Training Executive / Manager
Design and implement impactful learning and development programmes that enhance employee skills, productivity, and long-term organisational growth.

Recruitment / Staffing Executive
Attract, assess, and place top talent by managing recruitment processes, employer branding, and strategic staffing solutions.

Risk Manager
Identify, analyse, and manage potential risks to protect organisational assets, ensure compliance, and support informed decision-making.

Fund Manager
Oversee and optimise investment portfolios by making strategic investment decisions that maximise returns while managing financial risk.

Investment Analyst
Conduct in-depth market research and financial analysis to support investment strategies and guide informed investment decisions.

Financial Analyst
Analyse financial data, trends, and performance to support business planning, budgeting, and strategic decision-making.

Portfolio Manager
Manage and balance investment portfolios by aligning financial goals with market opportunities and risk management strategies.

Financial Planner / Executive
Provide professional financial advice by helping individuals or organisations plan, manage, and grow their financial resources effectively.

Sales / Marketing Executive / Manager
Develop and execute marketing and sales strategies that strengthen brand presence, drive revenue growth, and build lasting customer relationships.

Promotions Manager
Plan and lead promotional campaigns, events, and brand initiatives to increase market visibility and engage target audiences.

Entry Requirements

Academic Requirements (International & Local):
• STPM A pass with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification.

Note: The requirement for a PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STPM.

Sijil Tinggi Agama Malaysia (STAM) A pass with a minimum grade of Jayyid and a pass in Mathematics and English at SPM level;

Note: The requirement for PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STAM.

UEC A pass  minimum of grade B in FIVE (5) subjects including a pass in Mathematics & English;

Diploma A pass with a minimum CGPA of 2.00 from universities/colleges recognized by the Malaysian Government;

A-Level A pass with a minimum of Grade D in any 2 subjects, and pass in Mathematics and English at SPM level or any equivalent qualification;

Matriculation A pass with a minimum CGPA of 2.00 from an institution recognized by the Malaysian Government;

International Baccalaureate (IB) A pass with minimum score of 30 points;

Others

• Other equivalent qualifications recognised by 

1. MQA/Malaysian Government:
2. Diploma Kolej Vokasional (DVM)
3. Executive Diploma UM
4. APEL (Accreditation of Prior Experiential Learning)

International 

IELTS 5.5 or

• a minimum of Grade B2 (162) in First Cambridge English (FCE) or
• MUET (Malaysian University English Test) (Band 3) or
• other equivalent English qualifications recognised by MQA/Malaysian Government.

Successful attainment of FCE minimum of Grade B2 (162) conducted by the Centre for English Language (CEL) within 12 months from the date of entry with conditional offer letter.

Note: The validity period for TOEFL and IELTS is TWO (2) years from the date of the award.

Additional Requirements Credit in Mathematics at SPM level

English Language Requirement:
• IELTS minimum band 5.5.
• TOEFL/IELTS scores are valid for two (2) years from the date of award.
• A conditional offer may be issued to international students who have not yet met the English requirement; the student must achieve the required English proficiency within 12 months of enrolment. 

STUDENT PASS / VISA REQUIREMENTS (INTERNATIONAL STUDENTS)

All international students who plan to study full-time in Malaysia are required to obtain a Student Pass (Student Visa) before starting their studies.

• You must receive an official Offer Letter from the university before applying for a student pass

• The university will submit your Student Pass application through Education Malaysia Global Services (EMGS) on your behalf

• A Visa Approval Letter (VAL / eVAL) is required before travelling to Malaysia

• Studying on a tourist or social visit visa is not permitted

• Your passport must be valid for at least 18 months from your intended intake date

• Visa processing time depends on EMGS and Malaysian Immigration approval

• After arriving in Malaysia, all students must complete a medical check-up at an EMGS-registered clinic

• Your Student Pass will be issued only after medical clearance and document verification

• Continuing students must renew their Student Pass before it expires

DOCUMENTS REQUIRED FOR STUDENT PASS APPLICATION

The following documents are commonly required for all international students:

• Valid passport (clear scanned copy of all pages, including blank pages)

• Passport-size photograph with a white background

• Official Offer Letter from the university

• Academic certificates and transcripts related to your programme

• English language proficiency certificate (IELTS / TOEFL or equivalent), if required

• Proof of acceptance or tuition fee payment (if requested by the university)

• Student Pass / Visa processing fee as determined by EMGS

• Completed EMGS Health Declaration Form (if applicable)

Please note: All documents not originally in English must be submitted together with certified English translations.

ADDITIONAL DOCUMENTS (IF APPLICABLE)

Some students may be asked to provide extra documents depending on their situation:

• Release Letter and Visa Cancellation Letter (for students transferring from another institution in Malaysia)

• School Leaving Certificate (for foundation or diploma applicants)

• Sponsorship or Scholarship Letter (if your studies are funded)

• Proof of financial support to cover tuition fees and living expenses

• Statutory Declaration (if there are name differences across documents)

• Resume or Character Reference Letter (commonly required for applicants above 23 years old)

• Police Clearance Certificate (if requested by EMGS or embassy authorities)

• Copy of previous Malaysian visa or Resident Pass (if applicable)

AFTER ARRIVING IN MALAYSIA

Once you arrive in Malaysia, you will need to:

• Complete a medical examination at an EMGS-approved clinic

• Submit your passport for Student Pass endorsement

• Receive a temporary Special Pass (if applicable) while your Student Pass is being processed

• Collect your Student Pass and complete university registration

IMPORTANT REMINDERS

• Student Pass requirements are set by Malaysian Immigration and EMGS and may vary by nationality
• The university’s International Office will guide you through each step of the process
• Students are strongly advised to prepare documents at least 2–3 months before intake
• Requirements may change, so always follow the latest instructions provided by the university