BACHELOR OF COMMUNICATION (STRATEGIC COMMUNICATION)

The Bachelor of Communication (Hons.) (Strategic Communication) focuses on the development of creativity, innovation, analytical and practical knowledge as well as skills directed towards strategic applications of communication to societal issues and organisational objectives.

Programme Structure

Core
Year 1
• Communication Theories
• Media Culture
• Intercultural Communication
• Academic Writing
• Workplace Communication
• Stakeholders Management
• Public Relations Strategies
• Media Law
• Financial Communication
• Mobile Journalism

Year 2
• Marketing Communication Strategies
• Negotiation in Professional Contexts
• Integrated Promotional Communication
• Fundamentals of Strategic Communication
• Corporate Communication
• Digital Competency with Basic Programming
• Brand Communication
• Communication Research Methodology
• Corporate Writing
• Corporate Strategy

Year 3
• Capstone Project
• Event Planning and Management
• Corporate Advertising
• Design Thinking for Strategic Communication
• Internship
• Sustainability Communication
• Strategic Thinking and Planning
• Crisis Communication Strategy

Elective Modules
• Multimedia Applications for Communication
• Creativity and Innovation
• Office Application for Professionals
• Corporate Training
• Consumer Trends
• Becoming A Leader
• Professional Image and Etiquette

MPU Courses
• Character Building
• Integrity and Leadership
• Sustainable Society
• Falsafah dan Isu Semasa(Philosophy and Current Issues)
• Penghayatan Etika dan Peradaban (Appreciation of Ethic and Civilizations) (Local Students)
• Bahasa Malaysia Komunikasi 2 (International Students)
• Bahasa Kebangsaan A
• Personal Social Responsibility

ENTRY REQUIREMENTS

I. Pass Matriculation / Foundation or its equivalent, with minimum CGPA 2.00 including a minimum of Grade C (GP 2.00) in English at O-Level or its equivalent; OR

II. Pass A-Level or its equivalent with a minimum of Grade C in any two (2) subjects; OR

III. Pass a Diploma or its equivalent, with minimum CGPA 2.00 including a credit in English at O-Level or its equivalent; OR

IV. Pass a Diploma in Media and Communication or its equivalent; AND

V. A minimum score of 5.0 for IELTS or its equivalent..

STUDENT PASS / VISA REQUIREMENTS

Student Pass / Visa Processing Fee (EMGS): RM....
Passport-size photo (JPEG file, 217px × 280px, WHITE background – 3.5cm × 4.5cm)
Photocopy of passport (ALL pages including blank pages; passport must be valid for at least 24 months from intake date)
Certified true copies of all academic qualifications
EMGS Health Declaration Form
English translations of all documents (if applicable)

ENGLISH LANGUAGE REQUIREMENT

International students must demonstrate proficiency in English. A minimum score of 5.0 for IELTS or its equivalent. Accepted English language tests include:
IELTS
TOEFL
MUET
PTE Academic
Cambridge English (CAE / CPE)

Minimum score requirements are subject to Multimedia University and visa regulations.

OTHER IMPORTANT DOCUMENTS

English translations of academic documents (if not originally in English)
Release Letter and Visa Cancellation Letter (for applicants transferring from other institutions in Malaysia)
Original Sponsorship / Scholarship Letter (if applicable)
School Leaving Certificate (for high school graduates)
Statutory Declaration (for name discrepancies in documents)
Resume / Character Reference Letter (for applicants above 23 years old, as required by Malaysian Immigration)
No Objection Certificate (NOC), where applicable
Resident Pass copy (for expatriates residing outside country of origin)