BACHELOR OF MULTIMEDIA (HONS.) ADVERTISING DESIGN

Advertising Design is a three-year degree programme focused on producing creative advertising content. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasises on the understanding of branding, positioning, advertising strategy, media applications and product solutions. The creative process and final artwork are given great emphasis in order for our students to develop and enhance their skills and abilities to excel in this field.

We aim to develop graduates with the intellectual capacity to generate creative ideas in advertising communications, and who are technically
capable of transforming those ideas into impactful outputs.

Programme Structure

Core
Year 1
Advertising Design 1
Advertising Design 2
Web Design
Experiential Brand Activation
3D Modelling and Printing
Internet and Mobile Application
Video Production
Mobile App Design and Development
Media Culture
Media Aesthetics

Year 2
Advertising Design 3
Advertising Design 4
Audio Visual for Advertising
Video Production for Advertising
Integrated Marketing Communication
Digital Marketing
Multimodal Interaction Design
Sound Design 1
Semiotic Studies

Year 3
Advertising Design Project 1
Advertising Design Project 2
Interactive Technology for Advertising
Design Research
Sound Design 2
Media Law
Media Anthropology
Internship Programme
Elective Modules
Corporate Identity
Information Design
Motion Capture
Project Management

University Subjects
Integrity and Leadership
Philosophy and Current Issues
Appreciation of Ethics and Civilizations
Bahasa Kebangsaan A (Students without credit in BM at SPM Level)
Bahasa Melayu Komunikasi 2 (International students)
Character Building
Sustainable Society
Fundamentals of Digital Competence with Basic Programming

ENTRY REQUIREMENTS

I. Pass Foundation/Matriculation studies in related field from a recognised institution. OR

II. Pass A-Level or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects; OR

III. Recognised Creative Multimedia Diploma or its equivalent with a minimum CGPA of 2.50;* AND

IV. Pass an interview OR submission of student’s portfolio, to be determined by MMU as required, AND

V. A minimum score of 5.5 for IELTS or its equivalent

*Candidates with CGPA below 2.50 may be admitted subject to a rigorous internal assessment process.

STUDENT PASS / VISA REQUIREMENTS

Student Pass / Visa Processing Fee (EMGS): RM....
Passport-size photo (JPEG file, 217px × 280px, WHITE background – 3.5cm × 4.5cm)
Photocopy of passport (ALL pages including blank pages; passport must be valid for at least 24 months from intake date)
Certified true copies of all academic qualifications
EMGS Health Declaration Form
English translations of all documents (if applicable)

ENGLISH LANGUAGE REQUIREMENT

International students must demonstrate proficiency in English. A minimum score of 5.5 for IELTS or its equivalent. Accepted English language tests include:
IELTS
TOEFL
MUET
PTE Academic
Cambridge English (CAE / CPE)

Minimum score requirements are subject to Multimedia University and visa regulations.

OTHER IMPORTANT DOCUMENTS

English translations of academic documents (if not originally in English)
Release Letter and Visa Cancellation Letter (for applicants transferring from other institutions in Malaysia)
Original Sponsorship / Scholarship Letter (if applicable)
School Leaving Certificate (for high school graduates)
Statutory Declaration (for name discrepancies in documents)
Resume / Character Reference Letter (for applicants above 23 years old, as required by Malaysian Immigration)
No Objection Certificate (NOC), where applicable
Resident Pass copy (for expatriates residing outside country of origin)