BACHELOR OF MARKETING

This specialised degree program emphasises both conventional marketing theories and digital applications which are required by most industries in the market today. Students that complete this program will be equipped with the knowledge and skills necessary to navigate the competitive world waiting for them. By the time they graduate, students of this program will have the ability to handle the intricate challenges of modern digital marketing.

Conventional marketing theories taught in this course prepare students to understand the foundations of marketing while developing their skills to identify target markets, design marketing strategies and optimise various communication tools. This, added with the many digital based subjects offered to them, produces students with a holistic educational experience and comprehension that will be valuable across multiple industries.

Confidence, enthusiasm, competence and proficiency of modern day marketing tools are soft skills that the students of this program will attain through the numerous presentations and practical applications that are embedded in this program.

Programme Structure
Core
Year 1
Accounting for Decision Making
Business Law
Principles of Finance
Fundamentals of Marketing
Managerial Statistics
Management
English for Business Communication
Business & Society
Fundamentals of Economics
Web Design
Elective 1
Character Building
Fundamentals of Digital Competence with Basic Programming
Sustainable Society
U3

Year 2
Management Information System
Organizational Behaviour
Human Resource Management
Entrepreneurship
Business Analytics
Mobile App Design & Development
Strategic Marketing
Multimedia Applications for Strategic Communication
Digital Marketing
Innovative Product Marketing
Elective 2
Elective 3
Elective 4
U1
U2
U4

Year 3
Strategic Management
Digital Transformation Technologies
Sales & Professional Business Marketing
Marketing Research
Consumer Behaviour
Brand Management
Service Marketing
Global Marketing
Integrated Marketing Communications
Industrial Training
U1

Elective Modules
Choose any 4 from the following:
Theory of Inventive Problem Solving
Leadership
Relationship Marketing
Digital Media in Business
Event Marketing
Open electives from other faculties

University Subjects
Character Building
Sustainable Society
Fundamentals of Digital Competence with Basic Programming
U1, U2, U3, U4 (Refer program structure)

ENTRY REQUIREMENTS

Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR

Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR

Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR

Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR

Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;For Bachelor of Digital Enterprise Management (Hons) :

Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English OR a minimum of Grade C in Mathematics and English at SPM/O-Level or equivalent; OR

Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR

Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*; OR

Possess an APEL.A certificate from MQA for admission into Bachelor programmes. For more information, please visit https://www.mmu.edu.my/apel-a/

A minimum score of 5.5 for IELTS or its equivalent.

Note:

The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

(English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)

* DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement. 

STUDENT PASS / VISA REQUIREMENTS

Student Pass / Visa Processing Fee (EMGS): RM....
Passport-size photo (JPEG file, 217px × 280px, WHITE background – 3.5cm × 4.5cm)
Photocopy of passport (ALL pages including blank pages; passport must be valid for at least 24 months from intake date)
Certified true copies of all academic qualifications
EMGS Health Declaration Form
English translations of all documents (if applicable)

ENGLISH LANGUAGE REQUIREMENT

International students must demonstrate proficiency in English. A minimum score of 5.5 for IELTS or its equivalent. Accepted English language tests include:
IELTS
TOEFL
MUET
PTE Academic
Cambridge English (CAE / CPE)

Minimum score requirements are subject to Multimedia University and visa regulations.

OTHER IMPORTANT DOCUMENTS

English translations of academic documents (if not originally in English)
Release Letter and Visa Cancellation Letter (for applicants transferring from other institutions in Malaysia)
Original Sponsorship / Scholarship Letter (if applicable)
School Leaving Certificate (for high school graduates)
Statutory Declaration (for name discrepancies in documents)
Resume / Character Reference Letter (for applicants above 23 years old, as required by Malaysian Immigration)
No Objection Certificate (NOC), where applicable
Resident Pass copy (for expatriates residing outside country of origin)