DIPLOMA IN MARKETING

• Get unique marketing insights into real-world working conditions from employer projects & internships.
• Undergo a holistic education experience to gain a competitive advantage in a variety of business scenarios.
• Maximise your career prospects with a thorough understanding of marketing.
• Study an industry-relevant curriculum to meet the demands of today’s market.
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Programme Structure

Programme can be completed in 2 Years.

Core Modules

• Fundamentals of English
• English for Academic Purposes
• Financial Accounting
• Principles of Microeconomics
• Principles of Macroeconomics
• Public Speaking
• Fundamentals of Marketing
• Introduction to Business and Management
• Business Mathematics
• Quantitative Methods
• Personal Development Skills
• Business Ethics
• Fundamentals of Human Resource Management
• E-commerce Theory and Applications
• Capstone Project

Specialised Modules

• Marketing Communications
• Service Marketing
• Retail Marketing
• Consumer Behaviour
• Digital Marketing
• International Marketing
• Content Marketing
• Fundamentals of Marketing Research and Analytics

MPU Subjects

• Appreciation of Ethics and Civilisations (Local students) / Malay Communication 1B (International students)
• Bahasa Kebangsaan A* / Sustainable Living
• Integrity and Anti-Corruption
• Co-curriculum

*For Malaysian students who do not have a credit in SPM BM.

Career Opportunities

Explore your career possibilities.

You can launch your career in one of these fields:

• Sales & Marketing
• Corporate Branding & Public Relations
• Customer & Supplier Services
• Business Development
• Entrepreneur
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Additional information

This syllabus has been designed to meet the requirements of professional bodies while giving students the competitive edge.

This programme is geared for students who wish to progress into degree programmes in Marketing, Sales, Entrepreneurship and Business. Students will be expected to develop analytical and “applicable” skills so that they can swiftly transfer knowledge and competencies from their respective specialisation into the workplace context.

This programme provides excellent all-round business education and is best suited for those intending to gain a good understanding of all areas of business, especially promotional and marketing practices that may include event and PR activities.

Entry Requirements

Requirements depend on your entry level. Expand for more details.

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page.

STUDENT PASS / VISA REQUIREMENTS (INTERNATIONAL STUDENTS)

All international students who plan to study full-time in Malaysia are required to obtain a Student Pass (Student Visa) before starting their studies.

• You must receive an official Offer Letter from the university before applying for a student pass

• The university will submit your Student Pass application through Education Malaysia Global Services (EMGS) on your behalf

• A Visa Approval Letter (VAL / eVAL) is required before travelling to Malaysia

• Studying on a tourist or social visit visa is not permitted

• Your passport must be valid for at least 18 months from your intended intake date

• Visa processing time depends on EMGS and Malaysian Immigration approval

• After arriving in Malaysia, all students must complete a medical check-up at an EMGS-registered clinic

• Your Student Pass will be issued only after medical clearance and document verification

• Continuing students must renew their Student Pass before it expires

DOCUMENTS REQUIRED FOR STUDENT PASS APPLICATION

The following documents are commonly required for all international students:

• Valid passport (clear scanned copy of all pages, including blank pages)

• Passport-size photograph with a white background

• Official Offer Letter from the university

• Academic certificates and transcripts related to your programme

• English language proficiency certificate (IELTS / TOEFL or equivalent), if required

• Proof of acceptance or tuition fee payment (if requested by the university)

• Student Pass / Visa processing fee as determined by EMGS

• Completed EMGS Health Declaration Form (if applicable)

Please note: All documents not originally in English must be submitted together with certified English translations.

ADDITIONAL DOCUMENTS (IF APPLICABLE)

Some students may be asked to provide extra documents depending on their situation:

• Release Letter and Visa Cancellation Letter (for students transferring from another institution in Malaysia)

• School Leaving Certificate (for foundation or diploma applicants)

• Sponsorship or Scholarship Letter (if your studies are funded)

• Proof of financial support to cover tuition fees and living expenses

• Statutory Declaration (if there are name differences across documents)

• Resume or Character Reference Letter (commonly required for applicants above 23 years old)

• Police Clearance Certificate (if requested by EMGS or embassy authorities)

• Copy of previous Malaysian visa or Resident Pass (if applicable)

AFTER ARRIVING IN MALAYSIA

Once you arrive in Malaysia, you will need to:

• Complete a medical examination at an EMGS-approved clinic

• Submit your passport for Student Pass Endorsement

• Receive a temporary Special Pass (if applicable) while your Student Pass is being processed

• Collect your Student Pass and complete university registration

IMPORTANT REMINDERS

• Student Pass requirements are set by Malaysian Immigration and EMGS and may vary by nationality
• The university’s International Office will guide you through each step of the process
• Students are strongly advised to prepare documents at least 2–3 months before intake
• Requirements may change, so always follow the latest instructions provided by the university