B.A. (HONS) IN FASHION MANAGEMENT AND COMMUNICATION 3+0, in collaboration with SHEFFIELD HALLAM UNIVERSITY, UK

Fashion Management and Communication is a growing area of the fashion industry and encompasses a variety of different fields such as strategic fashion management, communication, promotion, advertising, branding, business and marketing.

• Work on live projects with fashion and lifestyle brands and agencies
• Good networks and professional links with industry
• Work placement programme provide students with the opportunity to experience real-life industry practice
• Degree awarded by Sheffield Hallam University, UK

Programme Structure

Programme can be completed in 3 Years (Inclusive of internship).

Year 1

The first year of the programme introduces the broad range of issues related to the fundamentals of fashion management and communication, fashion products and visual communication. Students will get to explore diverse and innovative ways of approaching fashion management, marketing and communication problems and develop strategic and creative capabilities in different ways.

Subjects include:
• Business of Fashion 1
• Fashion Photography
• Fashion Communication 1
• Fashion Marketing and Management

Electives:
• Visual Merchandising / Fashion Illustration

Learning Focus:
• Trend Prediction
• Branding Strategies
• Image Making and Styling
• Advertising
• CAD
• Editorial Copy

Year 2

During the second year, projects are designed to develop managerial and analytical skills in addition to building on themes explored in Year 1, helping to prepare students for the working industry.

Subjects include:
• Business of Fashion 2
• Fashion Communication and Emerging Media

Learning Focus:
• Social Media Communication
• Experiential Campaigns
• Publication
• Advertising
• CAD
• Live Project

Year 3

The final year concentrates on research and practice to extend and consolidate students' professional skills, knowledge and understanding through the final year modules. Students will develop a body of original work that demonstrates an advanced level of engagement with their chosen area of specialism.

Subjects include:
• Professional Practice
• Final Fashion Project Part 1
• Industry Work Placement
• Final Fashion Project Part 2

Learning Focus:
• Personal Branding
• Fashion Management & Communication Business Practices
• Self-Directed Project

Industry Attachment (compulsory)

MPU subjects

• Bahasa Kebangsaan A*/Design Thinking
• Corporate Social Responsibility and Community Engagement
• Integrity and Anti-Corruption
• Appreciation of Ethics and Civilisations (Local students) / Communicating in Malay 2 (International students)
• Philosophy and Current Issues

Career Opportunities

Explore your career possibilities.

Career opportunities in the area of:

• Fashion Brand Management
• Fashion Retailing
• Fashion Marketing
• Fashion Advertising & Promotion
• Styling / Visual Presentation
• Fashion Journalism / Creative Content
• Visual Merchandising
• Retail Design
• Creative Direction
• Fashion Analysis
• Trend Prediction
• Events Management
• Public Relations
•  

Additional information

This syllabus has been designed to meet the requirements of professional bodies while giving students the competitive edge.

This programme equips students with the strategic and creative skills necessary for a successful career in fashion management and communication, including research exploration, CAD, marketing communications, styling and image manipulation, trend prediction and campaign planning. This programme promotes the development of innovative fashion management and communication concepts through creative thinking, critical interpretation and analysis.

Entry Requirements

Requirements depend on your entry level. Expand for more details.

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page

STUDENT PASS / VISA REQUIREMENTS (INTERNATIONAL STUDENTS)

All international students who plan to study full-time in Malaysia are required to obtain a Student Pass (Student Visa) before starting their studies.

• You must receive an official Offer Letter from the university before applying for a student pass

• The university will submit your Student Pass application through Education Malaysia Global Services (EMGS) on your behalf

• A Visa Approval Letter (VAL / eVAL) is required before travelling to Malaysia

• Studying on a tourist or social visit visa is not permitted

• Your passport must be valid for at least 18 months from your intended intake date

• Visa processing time depends on EMGS and Malaysian Immigration approval

• After arriving in Malaysia, all students must complete a medical check-up at an EMGS-registered clinic

• Your Student Pass will be issued only after medical clearance and document verification

• Continuing students must renew their Student Pass before it expires

DOCUMENTS REQUIRED FOR STUDENT PASS APPLICATION

The following documents are commonly required for all international students:

• Valid passport (clear scanned copy of all pages, including blank pages)

• Passport-size photograph with a white background

• Official Offer Letter from the university

• Academic certificates and transcripts related to your programme

• English language proficiency certificate (IELTS / TOEFL or equivalent), if required

• Proof of acceptance or tuition fee payment (if requested by the university)

• Student Pass / Visa processing fee as determined by EMGS

• Completed EMGS Health Declaration Form (if applicable)

Please note: All documents not originally in English must be submitted together with certified English translations.

ADDITIONAL DOCUMENTS (IF APPLICABLE)

Some students may be asked to provide extra documents depending on their situation:

• Release Letter and Visa Cancellation Letter (for students transferring from another institution in Malaysia)

• School Leaving Certificate (for foundation or diploma applicants)

• Sponsorship or Scholarship Letter (if your studies are funded)

• Proof of financial support to cover tuition fees and living expenses

• Statutory Declaration (if there are name differences across documents)

• Resume or Character Reference Letter (commonly required for applicants above 23 years old)

• Police Clearance Certificate (if requested by EMGS or embassy authorities)

• Copy of previous Malaysian visa or Resident Pass (if applicable)

AFTER ARRIVING IN MALAYSIA

Once you arrive in Malaysia, you will need to:

• Complete a medical examination at an EMGS-approved clinic

• Submit your passport for Student Pass Endorsement

• Receive a temporary Special Pass (if applicable) while your Student Pass is being processed

• Collect your Student Pass and complete university registration

IMPORTANT REMINDERS

• Student Pass requirements are set by Malaysian Immigration and EMGS and may vary by nationality
• The university’s International Office will guide you through each step of the process
• Students are strongly advised to prepare documents at least 2–3 months before intake
• Requirements may change, so always follow the latest instructions provided by the university