BA (HONS), UNIVERSITY OF HERTFORDSHIRE, UK MAJOR: BUSINESS ADMINISTRATION / FINANCE / MARKETING/ ADVERTISING & DIGITAL MARKETING

Become an invaluable asset to any business by developing a thorough understanding of marketing to identify, attract and satisfy customer requirements profitably.

• Get access to innovative business programmes via international faculty, overseas guest lecturers and live lecture conferencing
• Undergo a comprehensive learning experience that sets you apart in the job market.
• Boost your employability with exposure to real industry projects and practical learning experience
• Opportunity for students to participate in the Semester Abroad Programme (SAP)
•  

Programme Structure

Programme can be completed in 3 Years.

Year 1

• Economics for Business
• English for Business Studies 1
• English for Business Studies 2
• Essentials Skills in Marketing
• Preparing for Professional Success
• Principles of Marketing
• Introduction to Marketing Communications
• Content Creation
• Digital Landscape
• Understanding Data

Year 2

• Managing People
• Enhancing Employability in Marketing
• E-Portfolio and Employer Relations
• Consumer Behaviour
• Digital Marketing in Practice
• Marketing Insights, Analysis and Planning
• Social Media and Social Influence
• Marketing Research
• Innovation and Business Model Design

Year 3

• The Future of Marketing
• Branding and Communications Strategy
• Digital Venture Creation
• Global Marketing
• Agency Practice and Management
• Strategic Product Management

Electives**
Choose from the following

• Digital Economy and Integrated Marketing Communications OR
• Dissertation - Marketing

MPU Subjects

• Appreciation of Ethics and Civilisation (Local students) / Malay Communication 2 (International students)
• Philosophy and Current Issues
• Bahasa Kebangsaan A* / Design Thinking
• Corporate Social Responsibility and Community Engagement
• Integrity and Anti-Corruption

* For Malaysian students who do not have a credit in SPM BM.

Fees

Fees are different for local and international students. Expand for more details.

Note: All published fees are exclusive of Sales and Services Tax (SST). A 6% SST will be applied to international students’ fees.

Career Opportunities

Explore your career possibilities.

You can launch your career in one of these fields:

• Brand Manager
• Product Manager
• Market Research Manager
• Customer Service Manager
• Sales Manager

Additional information

This syllabus has been designed to meet the requirements of professional bodies while giving students the competitive edge.

This syllabus has been designed to meet the requirements of professional bodies while giving students the competitive edge.

Students majoring in Marketing will be equipped with specialised knowledge and the necessary skills focus in 3 areas; Advertising, Business Analytics, and Digital Marketing. The programme emphasises a balance of theoretical and practical education to give students a better understanding of the industry.

**(1) Credit transfer are given based on module to module mapping according to standards / guidelines provided by MOHE / MQA and in consultation with the Admission Tutor in University of Hertfordshire.
(2) Have to recognised English language proficiency result.

Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page

STUDENT PASS / VISA REQUIREMENTS (INTERNATIONAL STUDENTS)

All international students who plan to study full-time in Malaysia are required to obtain a Student Pass (Student Visa) before starting their studies.

• You must receive an official Offer Letter from the university before applying for a student pass

• The university will submit your Student Pass application through Education Malaysia Global Services (EMGS) on your behalf

• A Visa Approval Letter (VAL / eVAL) is required before travelling to Malaysia

• Studying on a tourist or social visit visa is not permitted

• Your passport must be valid for at least 18 months from your intended intake date

• Visa processing time depends on EMGS and Malaysian Immigration approval

• After arriving in Malaysia, all students must complete a medical check-up at an EMGS-registered clinic

• Your Student Pass will be issued only after medical clearance and document verification

• Continuing students must renew their Student Pass before it expires

DOCUMENTS REQUIRED FOR STUDENT PASS APPLICATION

The following documents are commonly required for all international students:

• Valid passport (clear scanned copy of all pages, including blank pages)

• Passport-size photograph with a white background

• Official Offer Letter from the university

• Academic certificates and transcripts related to your programme

• English language proficiency certificate (IELTS / TOEFL or equivalent), if required

• Proof of acceptance or tuition fee payment (if requested by the university)

• Student Pass / Visa processing fee as determined by EMGS

• Completed EMGS Health Declaration Form (if applicable)

Please note: All documents not originally in English must be submitted together with certified English translations.

ADDITIONAL DOCUMENTS (IF APPLICABLE)

Some students may be asked to provide extra documents depending on their situation:

• Release Letter and Visa Cancellation Letter (for students transferring from another institution in Malaysia)

• School Leaving Certificate (for foundation or diploma applicants)

• Sponsorship or Scholarship Letter (if your studies are funded)

• Proof of financial support to cover tuition fees and living expenses

• Statutory Declaration (if there are name differences across documents)

• Resume or Character Reference Letter (commonly required for applicants above 23 years old)

• Police Clearance Certificate (if requested by EMGS or embassy authorities)

• Copy of previous Malaysian visa or Resident Pass (if applicable)

AFTER ARRIVING IN MALAYSIA

Once you arrive in Malaysia, you will need to:

• Complete a medical examination at an EMGS-approved clinic

• Submit your passport for Student Pass endorsement

• Receive a temporary Special Pass (if applicable) while your Student Pass is being processed

• Collect your Student Pass and complete university registration

IMPORTANT REMINDERS

• Student Pass requirements are set by Malaysian Immigration and EMGS and may vary by nationality
• The university’s International Office will guide you through each step of the process
• Students are strongly advised to prepare documents at least 2–3 months before intake
• Requirements may change, so always follow the latest instructions provided by the university